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Channel: Marketing – David Shapiro
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Search Engine Bot Activity from this weekend

Was checking into my server logs this weekend after I made a new post to see which spiders would crawl it first.  To probably nobody’s surprise, Googlebot was quick on the scene, followed by MSNBot,...

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4 Best FREE Sources to Learn SEO

SEO is a very complex topic.  It takes many hours of reading, experimenting, and analyzing to become proficient.  The hardest part about learning online is figuring out who to trust.  If I had to pick...

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Why does Yahoo handle redirects differently than other engines?

I was always under the impression that a 301 redirect would tell all bots that a page has permanently moved and now resides on the destination page, so they should transfer all link/search equity over...

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Learn How to Build Links in 90 Seconds!

It should take you no more than 90 seconds to read the last four paragraphs of this interview with Debra Mastaler from Alliance Link. If you want to learn how to build links read this, then read it...

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Only Four Scottsdale Internet Marketing Service Providers?

At least that’s what Google would have you think by only displaying four listings in the serp for ‘internet marketing services scottsdale’.  I was obviously part of some experiment because when I...

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Bing Piggy-Backing off Google’s work

Bing appears to have been piggybacking off Google’s results. Considering Bing historically sucked at serving long tail results, it’s no surprise to see them do whatever they can to return more relevant...

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LONG LIVE LINKS! LONG LIVE SEO!

I’ve been reading a lot lately about how Google is changing and the semantic web is coming and that links with anchor text are dying and that pretty soon you won’t need to get links and that you’ll...

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Google Is Not A Reliable Source Of Traffic

If I were starting a website today, I would not consider Google traffic anything more than a bonus. They are arbitrarily penalizing websites and asking webmasters to perform ‘good faith’ efforts to get...

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The Secret To A Successful Online Business

Want to learn how to start a successful business online? 1) Become absurdly good at something. Spend an obsessive amount of time reading everything you can about this service/product you’re offering....

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4 SEO Predictions for 2015

The glut of content created by the embrace of content marketing will make links and social signals more important than ever, creating an evolutionary arms race where the cost to compete is higher but...

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